"Fernanda is an amazing photographer - incredibly professional and dedicated to giving her all. I recently took part in her workshop, and let me tell you, everything was top-notch!
I highly recommend Fernanda for any photography needs you have. Her passion for capturing moments shines through in her work, and you can trust that she will exceed your expectations."
Ann (workshop attendee - Richmond 2024)
Hey there!
I'm so honoured you're here.
For years, I've poured my heart and soul into mastering the art and business of photography. When I started I had a newborn baby at home and another job. I had no money and a big dream! I bought my camera in instalments and put all my hopes that I would be able to pay it with my photography work and I did it. It was not easy! At the time I barely had time to edit my photos and create content on social media, but I gave my best and few years later I made the decision to change careers and go full time into photography. I couldn't be happier! It's been a journey of constant learning, experimentation, and ultimately, incredible success.
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Recently, I've been humbled by the number of fellow photographers who have reached out, asking me to share my knowledge and create a formal mentorship program. This has motivated me and made me think that: it's time to give back!
It became clear that my journey could be a powerful resource for others. That's why I've decided to open my doors and dedicate myself to helping aspiring and established photographers alike reach their full potential.
I’ve been in the trenches, just like you! I understand the struggles of building a sustainable business, honing your craft, and finding your unique voice. That's why I'm passionate about providing practical, actionable guidance that will empower you to elevate your craft and grow your business.
If you're ready to take your photography to the next level, I'm here to guide you. With my experience, I can help you avoid common pitfalls, unlock new creative possibilities, and build the business you've always dreamed of.
Let's embark on this journey together.
Fernanda xx
Build your authentic and successful business!
The photography world is brimming with talent, and it's easy to feel lost or doubt your own abilities. Many artists, myself included, have experienced those moments of feeling 'not enough.' But I'm here to tell you, you are. Your unique perspective is your greatest strength, the very thing that will set you apart. I'm passionate about helping you uncover and amplify that voice, giving you the confidence to shine. I've designed four mentorship options to guide you on this journey.
01
Online mentoring
This mentorship is designed for photographers who:
​ Need targeted solutions to specific challenges.
Seek confident pricing strategies.
Feel uncertain about their artistic direction.
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Here's what you'll gain:
- A comprehensive pre-session assessment to pinpoint your exact needs.
- A focused 2-hour Zoom session, addressing your questionnaire responses in detail.
- A thorough review of your portfolio or website.
- Practical steps to implement right after our session.
- Two weeks of dedicated support via WhatsApp/email.
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Investment £350 (£100 deposit to secure your date)
02
Let's photograph together!
Do you find yourself struggling to guide your clients during shoots? Are you looking to confidently capture authentic moments and bring your creative visions to life?
My in-person shoot-alongs are designed to address your specific challenges and provide hands-on learning. Join me to observe and participate in a real session, learn my workflow, and build lasting connections.
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This experience is perfect for you if:
- You want to build a stunning portfolio with impactful images.
- You desire to prompt and direct your clients with natural ease.
- You experience creative blocks during posing and prompting.
- You prefer learning through direct, in-person observation and participation.
- You struggle to maintain a smooth and engaging shoot flow.
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Your experience includes:
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- A thorough pre-session questionnaire to tailor the shoot to your needs.
- A 30-minute Zoom call to discuss concepts and finalize plans.
- A 1-hour in-person Q&A session before our shoot.
- A 2-hour shoot-along, where you can observe or actively participate.
- A 30-minute Zoom debrief to review the session and your images.
- A thorough review of your portfolio or website.
- One month of ongoing support via WhatsApp/email.
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Investment: £600 (£200 deposit to secure your date)
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03
Studio day + 3 months on going support
Are you striving to define your unique style and attract your ideal clients? If you're feeling overwhelmed and unsure where to begin, this coaching program is for you.
Do you have the ideas, but need help bringing them to life?
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Here's what you can expect:​
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- A full-day, immersive mentorship in my studio in Wimbledon.
- pre-coaching questionnaire to understand your goals. We'll focus on the areas that matter most to you.
- A 30-minute Zoom call to discuss concepts and finalize plans.​
- In-depth portfolio and website evaluation.
- A practical, hands-on photoshoot of your choice—maternity, newborn, or family—in the morning where you can observe or actively participate.
- An afternoon dedicated to tackling your specific challenges and crafting a clear, actionable plan for your future.
- help with your editing workflow.
- Consistent support via WhatsApp/email for 3 months.
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Expect to leave not just inspired and motivated, but truly empowered to achieve your business goals. These are 5-6 hours sessions, held at Wimbledon Art Studios SW17 0BB.
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​Investment: £750 (£250 deposit to secure your date)
04
In-Person Mentorship. Let's have a coffee together
Join me at my studio for a focused, one-on-one session where we'll tackle your photography challenges head-on. We'll develop a personalised action plan to propel your business forward, covering everything from client workflows to advanced editing techniques. Plus, get an insider's look at my studio setup, and ask me anything during our extended Q&A.
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Here's what you'll gain:
- A comprehensive pre-session assessment to pinpoint your exact needs.
- A focused 3-hour session, addressing your questionnaire responses in detail.
- A thorough review of your portfolio or website.
- Practical steps to implement right after our session.
- Two weeks of dedicated support via WhatsApp/email.
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Investment: £450 (£100 deposit to secure your date)
